ARLA Cultura

Arla wanted a creative strategy that would land their new gut-friendly yoghurt ‘Cultura’ on TikTok and Instagram, whilst complimenting their ‘8 metres long’ ATL campaign that sought to remind the public of the huge role your gut plays in overall health. 

We won the business with a creative platform that acknowledged what we all know deep down; that we ignore our gut. When it comes to life decisions and healthy choices, we can all think of a time when we’ve done the bad thing (even when we definitely know better). This relatable human truth allowed us to make solid decision making synonymous with a sound diet, smuggling sincere messaging via entertaining content like vegetables in a fussy kid’s pasta sauce.

Role: Lead Creative