Bark

U.S dog toy & food brand Bark were looking for an agency that would help them find a fresh social persona that complimented their up and coming ‘Co-owned by Dogs” campaign.  

Our winning creative platform took the business’s new strategic positioning and ran away with it; Co-owned by dogs became the dogs have taken over. “Content by dogs” pivoted the perspective of their social channels away from ownership and marked out their territory among their dog obsessed rivals.

Role: Lead Creative