Reese’s

Reese’s wanted to make the internet thirsty for the ‘Daddy of sweet treats’. As a Writer and Content Creator on the account, I devised repeatable organic series and one-off reactive content that embodied their cheeky, knowing personality on TikTok and Instagram (with one video clocking 6.6m views).

This included translating two national campaigns for social media; writing and directing sketches of chaotic coverage from the campaign trail of the ‘Egglection’, and writing a guided meditation in which the narrator begins to slowly lose his mind for the ‘Put Peanut Butter in it” campaign (voiced by comedian Henry Paker).  

Role: Writer / Content Creator